Coert Coetzee is not only a successful property investor and author; he is also a successful businessman. He views property investment as a business, and this is the reason that he is so successful at it. Coert’s property successes can be directly ascribed to his solid business principles, which he has developed over the years across a number of successful businesses. These are principles that work in any business, regardless of whether it’s a hairdresser or doctor’s practice. And these principles don’t just work, they make the difference between enormous success and dismal failure. As you will see below Coert has had many businesses, most of which have had one thing in common: they were successful. Some were more successful than others, and this caused Coert to continually revise and adjust his methods where necessary, until he could make any business successful. His friends say he has the Midas touch; everything he touches turns to gold.

Coert’s unique business principles have always allowed him to manage his businesses successfully on a part-time basis, because he always makes use of working partners. Coert is a master of macro-management, while his partners are masters of micro-management. This principle is one of the pillars of his methods and one of the main reasons that he has been able to achieve so much in just thirty years.

Coert’s business background:

1. In 1976, at the age of twenty, he and a friend started a taxi business. On weekends they transported construction workers from the Sishen/Saldanha project to their houses in the homelands and back. It was one of the first of its kind, and this was long before minibus taxis existed!

2. In those days Coert was a construction foreman and lived in the single quarters at Sishen. He saw an opportunity here, and true to his nature he took advantage of it immediately. The residents of the single quarters were extremely bored at night, with nothing to do. Coert hired a projector and some movies, and offered film shows at night. It was easy money in a captive market.

3. In the late seventies he took the entertainment business further, expanding his extremely profitable business, Star Entertainment Promotions, to the rest of the country. As part of this business he held dances as well, hiring bands and halls.

4. In the early eighties Coert had an active construction business doing diesel installations in the then Eastern Transvaal. The profits from this business put Coert in a position to buy his first few houses in Springs and to get his property portfolio underway.

5. In 1989 he started a part-time video hire business and soon had five branches.

6. Up until this point all the businesses had been part-time undertakings, while he pursued a successful career in the risk management business. At thirty years of age Coert was the regional marketing manager for a national risk management company. He was responsible for the areas then known as Transvaal, Natal and Eastern Free State. That’s where he got his .........................

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